A new exhibition in Malaga presents a selection of works by graphic designer Antonio Herráiz


MALAGA, Oct. 5 (EUROPA PRESS) –

‘Antonio Herraiz. Malaga Designed 1983-2021’ is the title of the new exhibition proposed by the Mingorance Halls of the Municipal Archives with the Hall of the School of Art of San Telmo and which exhibits nearly two hundred pieces by this graphic designer from Malaga.

Organized and produced by the Cultural Space of the Town Hall, the exhibition has the collaboration of the San Telmo School of Art and was presented this Wednesday by the General Director of Culture, Susana Martín, as indicated the town hall through a declaration.

The event was also attended by the director of the San Telmo School of Art, Juan Francisco Macías; the designer and creator Antonio Herráiz himself, and the curator of the exhibition, Juan Aguilar, professor and researcher at the University of Malaga.

The exhibition is presented in two places, the Mingorance rooms of the municipal archives and the room of the San Telmo art school, in El Ejido, and can be visited until December 9 with free entry to the space of the archives municipal — Monday to Friday from 10:00 a.m. to 1:00 p.m. and from 5:00 p.m. to 8:00 p.m., while on Saturdays, Sundays and public holidays the hours are from 10:00 a.m. to 1:00 p.m.

For its part, the hall of the San Telmo Art School will be open Monday to Friday from 10:00 a.m. to 9:00 p.m., closed on weekends and holidays.

The exhibition ‘Antonio Herráiz. Malaga Designed’ presents a wide selection of works by this graphic designer and his studio between 1983, the date of the poster for the Arti-Moda competition, and 2021, the year of his last projects.

Thus, it brings together posters, brochures, logos, books, exhibition catalogs and other graphic and advertising pieces produced over the past 38 years. You can also see several television commercials made during his tenure as artistic director in Madrid, as well as signage and outdoor advertising projects.

Herráiz, born in Malaga in 1953, has spent most of his professional career in his hometown. After his debut as a painter, he quickly began to carry out commissioned works related to advertising and design, activities to which he has devoted himself exclusively since 1984.

Self-taught, “he always felt a great curiosity to know what was being done in this field beyond our borders, seeking information both on his travels and through specialized publications”. Last month he received the City of Malaga Culture Prize, awarded by the City Council.

AN EXHIBITION IN TWO LOCATIONS

In the Mingorance rooms of the Municipal Archives of the Alameda Principal, all the periods of the creator are represented, from his first posters to his last books. In total, about 150 works are offered in this place.

The most extensive part is that which shows the work of his studio, founded in 1994, from which came a large number of projects that marked the graphic image of Malaga in his time, especially with regard to the world of Culture.

Works related to the Cervantes Theater, the Film Festival, the activities and publications of the Department of Culture of the Town Hall, the exhibitions of the Junta de Andalucía, the publications of the UMA and, especially in recent times, works for various museums from the city and some from outside of it. The projects he has carried out for commercial companies such as Grupo Hojiblanca or Unicaja have also been relevant.

On the other hand, in the hall of the San Telmo Art School, you can see 40 works from his beginnings in the eighties, among which the design and layout of the magazine Puertaoscura, promoted by the Diputación de Málaga, and which profoundly marked its conception. Design. Graphic advertisements are also shown in the Contrapunto and JWT agencies.

According to the curator of the exhibition, “it is a question of promoting the excellent graphic work of this designer, as well as highlighting his link with the city and his influence in the construction of its cultural image”.

“The references to Malaga in Herráiz’s design work are subtle, far from clichés and, at times, with a fine sense of humour”, he added, while assuring that “many young professionals working currently in our city were his collaborators or trainees in his studio”.

In this way, “his production is the graphic archive of the important cultural activity of Malaga. Simplicity, innovation, typographical excellence and care for materials and processes are the attributes that best define the work of this designer from Malaga”, is it finished.

PARALLEL ACTIVITIES

The exhibition is completed by a program of meetings and round tables with free access until full capacity. Thus, on Thursday, October 20, the conference ‘Nobody speaks of Antonio’ ​​​​will take place at the Municipal Heritage Museum of Malaga (MUPAM), given by the brand, strategy and innovation consultant Quico Vidal.

It will be followed on Tuesday 8 November by the conference “Back to the future. A tour of just over a century through design in Malaga”, which will feature the participation of Alfonso Simón Montiel, doctor in communication and advertising from the University of Malaga and professor of graphic design at the San Telmo art school in Malaga, and he will also be at MUPAM.

Finally, on November 30, there will be a round table entitled “Antonio Herráiz, meeting point”, where the consultant and director of Independent Strategy, Pilar Ruiz-Rosas; the founder of By-pass Communication, Ignacio del Valle; the founding partner of Narita Estudio, Matero García and Aguilar, in the meeting room of the San Telmo school.

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