‘Antonio Herraiz. Malaga designed 1983-2021′ is the title of the new exhibition proposed by the Mingorance Halls of the Municipal file with the room San Telmo School of Art and which exhibits nearly two hundred pieces by this graphic designer from Malaga.
Organized and produced by the Cultural Space of the Town Hall, the exhibition has the collaboration of the San Telmo School of Art and was presented this Wednesday by the General Director of Culture, Susana Martín, as indicated the town hall through a declaration.
The event was also attended by the director of the San Telmo School of Art, Juan Francisco Macías; the designer and creator Antonio Herráiz himself, and the curator of the exhibition, Juan Aguilar, professor and researcher at the University of Malaga.
The exhibition takes place in two places, the Mingorance rooms of the Municipal Archives and the room of the San Telmo School of Art, in El Ejido, and It can be visited until December 9 with free admission in the space of the Municipal Archives —Monday to Friday from 10:00 a.m. to 1:00 p.m. and from 5:00 p.m. to 8:00 p.m., while on Saturdays, Sundays and public holidays the hours are from 10:00 a.m. to 1:00 p.m.-.
For its part, the hall of the San Telmo art school open Monday to Friday from 10:00 a.m. to 9:00 p.m.with weekends and holidays closed.
The exhibition ‘Antonio Herráiz. Malaga Designed’ presents a wide selection of works by this graphic designer and his studio between 1983, the date of the poster for the Arti-Moda competition, and 2021, the year of his last projects.
Thus, it agglutinates posters, brochures, logos, books, exhibition catalogs and other graphic and advertising pieces done for 38 years. You can also see several television commercials made during his tenure as artistic director in Madrid, as well as signage and outdoor advertising projects.
Herráiz, born in Malaga in 1953, has spent most of his professional career in his hometown. After his debut as a painter, he quickly began to carry out commissioned works related to The advertisement and the patternactivities to which he has devoted himself exclusively since 1984.
Self-taught, “he always felt a great curiosity to know what was being done in this field beyond our borders, seeking information both on his travels and through specialized publications”. Last month he received the City of Malaga Culture Prize, awarded by the City Council.
In the Mingorance rooms of the Municipal Archives of the Alameda Principal, all the periods of the creator are represented, from his first posters to his last books. In all about 150 works are offered in this place.
The most extensive part is that which shows the work of his studio, founded in 1994, from which came a large number of projects that marked the graphic image of Malaga in his time, especially with regard to the world of Culture.
Works related to the Cervantes Theatre, Film Festival, activities and publications of the Department of Culture of the City Hall, exhibitions of the Junta de Andalucía, publications of the UMA and, especially in recent times, works for various museums in the city and some outside. The projects he has done for commercial companies such as Hojiblanca Group That is unibox.
On the other hand, in the hall of the San Telmo School of Art you can see 40 works from his beginnings in the eightiesamong which it is worth highlighting the design and layout of the magazine dark door, promoted by the Diputación de Málaga, and which profoundly marked its conception of design. Graphic advertisements are also shown in agencies Counterpoint Yes JWT.
According to the curator of the exhibition, “it is a question of promoting the excellent graphic work of this designer, as well as highlighting his link with the city and his influence in the construction of its cultural image”.
“The references to Malaga in Herráiz’s design work are subtle, far from clichés and, at times, with a fine sense of humour”, he added, while assuring that “many young professionals working currently in our city were his collaborators or trainees in his workshop”.
In this way, “his production is the graphic archive of the important cultural activity of Malaga. Simplicity, innovation, typographical excellence and care for materials and processes are the attributes that best define the work of this designer from Malaga”, is it finished.
Programming parallel to the exhibition
The exhibition is completed by a program of meetings and round tables with free access until full capacity. Thus, on Thursday, October 20, the conference ‘No one speaks of Antonio’ will take place at the Municipal Heritage Museum of Malaga (MUPAM), given by the brand, strategy and innovation consultant Quico Vidal.
It will be followed on Tuesday 8 November by the conference “Back to the future. A tour of just over a century through design in Malaga”, which will feature the participation of Alfonso Simón Montiel, doctor in communication and advertising from the University of Malaga and professor of graphic design at the San Telmo art school in Malaga, and he will also be at MUPAM.
Finally, on November 30, there will be a round table entitled “Antonio Herráiz, meeting point”, where the consultant and director of Independent Strategy, Pilar Ruiz-Rosas; the founder of By-pass Communication, Ignacio del Valle; the founding partner of Narita Estudio, Matero García and Aguilar, in the meeting room of the San Telmo school.