challenges and opportunities that can be found in the metaverse


Bogotá — The metaverse, which has been projected by Bloomberg Intelligence as a market that will reach $800 billion in 2024, appears as a possible solution to the new challenges presented in a post-pandemic world in which workspaces and the dynamics of working conditions work have been forced to transform due to the limitations imposed on the face-to-face, affecting physical meetings, travel and close interactions between work teams.

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Currently, companies around the world are ensuring that remote work can provide authentic experiences in which productivity is not negatively affected.

“The metaverse could shape the world of work, dramatically changing the way we work, initially in aspects such as new immersive forms of team collaboration, acquiring and learning new skills thanks to virtuality, the insertion of digital colleagues thanks to artificial intelligence and the emergence of a metaverse economy with new companies and new roles, and with new opportunities to capitalize by creating new sources of income for organizations,” said Ricardo Morales, CEO of Experis.

Higher levels of interaction

In the metaverse, employees will be able to enter and leave virtual offices with their avatars, small figurines like those designed in video games, with which they can move around spaces with other employees, interact, make presentations, have work meetings and even talk and share free time together.

Some metaverse development companies focus on creating solutions for the work environment that focus on reducing the effects of fatigue caused by video calls and the negative effects of social disconnection between workers.

Some solutions include the ability to browse a virtual office space and see which colleagues are free to have a conversation, relaxing virtual spaces like forests, aquariums or oceans, for active breaks with guided meditation content at user layout, or even connectivity between the metaverse and the physical world, in which workers could order food from home from the virtual office of the metaverse.

“The interactions offered by an interactive 3D environment, such as that offered by the Metaverse, have the potential to increase the levels of attention, interaction and productivity of work teams, bringing them closer through experiences that allow them to increase the sense of belonging with their colleagues and further foster a positive company culture,” said Morales.

One of the challenges of adopting this virtual reality platform is financial. The cost of purchasing a virtual reality headset for each employee is not a cost that can be ignored.

Businesses will need to embrace these expenses as an investment in virtual spaces that present great opportunities for productivity and inclusion for their work teams, while eliminating the expense of maintaining a physical office for their workforce. work.

A learning tool

Within the metaverse, companies can develop new learning systems and methods. Through simulation with technology virtual reality, employees could learn to operate a machine they need to use in the physical world, practice a key presentation for a client or learn the work processes and equipment management needed to develop their daily tasks.

Just as pilots can learn from simulators, the metaverse offers to expand the possibilities and design them according to the needs of organizations, so that new workers do not need training manuals. rather, they will be able to gain first-hand experience very close to or equal to what they would have on the job today.

Although there is a challenge posed by the learning curve in adopting the metaverse, the use of virtual equipment as a method of learning reduces professional risks and optimizes the use of resources by not having to use finite resources or generate expenses with real machines during the training period. .

“Corporate jobs in which a presentation that may be essential to closing a new business must be repeated, to first aid personnel who must be prepared to operate in stressful and even potentially dangerous environments, both can be trained through virtual reality simulations, even with the accompaniment of an assistant virtual platform powered by artificial intelligence, and thus prepare for real-life situations, but mitigating the costs and risks associated with training processes,” Morales emphasized.

A new economy is projected as one of the transformations of the world of work that accompany the adoption of the metaverse as a working platform. New professions such as the design and development of virtual spaces, avatars, interactive dynamics, artificial intelligence for training or support in the workplace, are some of the needs that will come with the implementation implementation and maintenance of this platform, which has economic and educational advantages.

In this new work paradigm proposed by the metaverse, organizations will have the mission to help the people who make up their work teams to acquire skills, improve the ones they already have and train for the most in-demand positions in this coming technological revolution,” Morales concluded.

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