The Association of Communication Managers finalizes the work of organizing the Congress of its 30th anniversary

The Minister of Territorial policy and government spokesperson, Isabel Rodríguezwill close the 30th anniversary convention of the Association of Communication Officerswhich under the motto “Communication for a new company», will be inaugurated by the mayor of Madrid, Jose Luis Martinez-Almeida.

Thus, on November 23 and 24, the Campus IESE (Madrid) will become the epicenter of Communication thanks to numerous conferences, round tables and workshops on the Technology, Sustainability Yes People – axes of the meeting – moderated by various experts in these fields.

These experts include the philosopher, privacy expert and professor at the University of Oxford, Carissa Veliz; Carlos Morenoa benchmark for city sustainability; Gonzalo Saenz de MieraDirector of Climate change and alliances of iberdrola; joseph santacreuCEO of dkv; Sergio Fernandez, Country manager from Pfizer, or Caesar RomeraDirector of Communication, Marketing, Institutional Relations and CSR of Kyndryl.

Here are some proper names that stand out among prominent professionals in different fields such as sociologists, political scientists, entrepreneurs, journalists, CEOs and business peopleand experts in Technology.

As for the content of this Congress meeting, the round table which, under the title of Artificial intelligence, big data, communication and media: allies or enemies?analyze how data will be used in the future and what artificial intelligence (AI) tools are used in organizations, and provide a media publisher’s perspective on the digital transformation process and the use of data and AI in his daily life.

with the title Environmental reading, social listening and data, the second table will pay particular attention to the keys and tools to be taken into account to read an environment as changing as the current one; while the panel titled Culture as a tool for growth in the entrepreneurial environmentwill analyze the use of corporate culture as a tool for growth and for creating reputation and attracting talent.

Finally, the round table New perspectives on sustainability It will deal with the future in terms of sustainability based on socially responsible finance, the future of ESG or the sustainability of economic models.

During the two days of the Congress, various practical workshops will be offered to participants, such as Creativity as a brand attitudegiven by dared; The Ten Commandments of a Good Lobbyist: How and When to Lobby” in charge of DSS Council; Commstech: the future of communication is nowfrom the hand of LLYCYes BeSocial: Santander’s program to boost the presence of its employees on social networksgiven by Santander bank.

The organization celebrates throughout this year 2022 its 30th anniversary; three decades of history during which the institution has valued the strategic contribution and the capacity for transformation of communication and of its managers as agents of change.

The commemorative acts, which come under the Honorary Presidency of the SS.MM. the Kings, they try to generate spaces for reflection and debate on the desirable model of society in the future, with public institutions, companies and organizations that transmit a clear objective and values; and strong and independent media, as privileged interlocutors for our professionals.


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