The metaverse is already a reality and more and more companies are betting on it. What types of profiles are the most sought after and what are companies asking for?
A year ago, Mark Zuckerberg announced Facebook’s change of course with an ambitious name change and a vision towards immersive worlds. Thus Meta was born and with this announcement a huge amount of proposals, projects and ideas related to the metaverse.
After this “brand new” first anniversary and beyond, Horizon Worlds (the metaverse of Meta) remains does not convince the general public, the vision of this trend and its future is more mature than before. Witness the figures from Statista on the business of virtual worlds:
- End of 2021 with a turnover of 39 billion dollars
- It will end 2022 with revenues of nearly US$48 trillion
- By 2030, this market will reach the impressive figure of 680 billion dollars and will be considered “the next generation of the Internet”.
It is no coincidence that marks the size of Nike, Coca-Cola, Louis Vuitton, L’Oreal, Apple and Disneyamong many others, reflect on how to approach this technological, but also social and cultural revolution.
Soledad Moll, director for Latin America of the MMA marketing association, trusts iProUP which are many opportunities opening upfor both organizations and professionalsespecially in the world of brands, because it is a space with great potential”.
“Several of our associates are already experimenting: financial industry to foodincluding telecommunications, mass consumption, clothing and technologyamong many others.
It generates new rolesbut also the specialization teams to understand this new world and create the necessary strategies,” he adds.
Faced with the appearance of so many opportunities at all levels, a question arises,what kind of professionals will the metaverse require?
Metavers: what professional profiles do you need?
According to an MMA study, the 79% active consumers in the metaverse already make at least one purchase. From this data, from the consultant they claim that they begin to need developers who can connect payment methodologies that occur in this virtuality as in the real or physical account of the organization.
“It will be the same for all messages computer scientistssuch as programmers and system engineers, for create the infrastructure and improve the experience of the product or service, without neglecting cybersecurity”, comments Moll.
Constantin Kogan, co-founder of the blockchain gaming platform, NFT and metaverse GamesPad, assures iProUP Most jobs will be part of technology and marketing business, as the infrastructure is still under construction.
“Some examples are product ownersproduct managers, 3D artists, software developers, artistic and licensing directors, community manager. Later, I expect the the metaverse will duplicate most virtual jobs what we see today,” he anticipates.
Juan Soprano, Vice President and General Manager of R/GA SS Latam, recounts iProUP that according to his vision “this transition is very similar to what happened with social networks: In this first step, the personal interest plays a very important role“.
“People attracted to innovation or new technologies are the first to integrate this knowledge, update their profile and explore these digital worlds”, he notes.
For his part, Juan Gill, director of the Bachelor Design of interactive products and virtual reality at UADE, tells iProUP that “to pass from world to world, there must be a professional able to connect and translate technical requirements for the communion of the two”.
Experience designers will be in charge of creating “how to live” these virtual worlds
In this group enter style and avatar creatorsexperts in cyber security, lawyers trained to practice in virtual environments, architects who design the houses of the future and even engineers that they can develop the technologies behind the objects needed to make the experience more immersive.
In addition to the new profiles that will start to be more sought after for specialists there will be a major retraining and migration to this new approach. That’s where it comes in training of this talent.
Metavers: what to study for the professionals of tomorrow?
There are already several the universities that they care about giving their students tools to leave prepared for what many consider to be the “new era of internet“.
Carlos Ramonda, Dean of Applied Sciences at Universidad Siglo 21, trusts iProUP that the key is in “enhance what already exists“.
“I see the metaverse as a place where The line between physical and digital is increasingly blurred and it is possible to generate job opportunities we know todaybut developed through these realities”.
For example, he states that “a clothing designer will be able to create clothing for avatars with textures and fabrics from the digital world. We see clothing brands that have ventured into virtual environments, allowing you to purchase items that exist in the physical world.”
Experts agree that those who want to get involved today should start with a adaptation and a more self-directed process.
In addition to formal education, new metaverse professionals will need to be self-taught to explore the new possibilities.
Eduardo Koglot, CEO of Metaverse Mall, Argentina’s first “virtual shopping”, highlights iProUP that professionals who are already involved in the the digital world and artificial intelligence (AI) are the “first” work in the metaverse.
In this sense, he affirms that these profiles “they learn by themselves from these tools and use all the tutorials that are on the web. But in any case, the greatest learning is done by building spaces in the metaverse.”
“When you have broadcast and distribution, every business that wants to market, communicate and/or interact with their customers and suppliers, must integrate AI talents to manage these new solutions“.
Ramonda, from Universidad Siglo 21, adds that “these new opportunities are seen in professions that allow you to adapt these two worlds with the versatility to apply the knowledge already acquired”.
“The vision of the metaverse that I hold for the future is macro in naturenot as we see today in companies that set up ‘proprietary virtual environments’”, adds the expert.
In his view, there are many races today that have a big bearing on the future of the Metaverse. For example, degrees in Design and Digital Animation; Clothing and textiles, industrial design, data science and computer security, to name a few of those taught at Siglo 21.
“If we analyze the academic offer, people trained in these disciplines will find it easier to join the metaverse. If today we are aiming for training of a technological nature, let us think of professions such as Administration or health sciences that in the near future will be implemented in this fusion of realities“, Explain.
Moreover, he foresees that “it will surely be necessary reinvent or adjust details with the incorporation of new technologies, but fundamental disciplinary knowledge will be applicable In all areas”.
Meanwhile, Gill points out that there aren’t many houses of formation that have a comprehensive curriculum. However, comment to iProUP that UADE has designed a race which will start in March train professionals capable of design different experiences for the metaverse.
“It is necessary that not only knowing and manipulating 3D modeling to create the environments, but you know program and understand the concepts of ergonomics, psychology and basic technology to be able to work with other professionals in the development of the metaverse and its growth”, he adds.
Following this line, for Gill, education and entertainment are two vertical sectors offering new possibilities, as well as health.
“But to create the metaverse you need experience designers in these virtual environments which include user needs: designers and fitters who create the interior,” he remarks.
The UADE spokesperson assures that “there are different roles that have begun to convert: architects, designers of experiences and interfaces, specialists in human-health interactions, and influencers have migrated like Vtubers among others”.
“The immovable has already started its recruitment, at the same time as the industry of the Commercial training is also in high demand. Advertising, entertainment, fashion, e-commerce, among others,” he concludes.
Little by little, the metaverse is entering all industries. It will only be a matter of time before more and more professionals leave the “real world” to work in the new virtual environments.